Okay, spoiler alert! I’m going to tell you right off the bat the main reason to choose WordPress to build your website…because if you’re anything like me, the anticipation would cause me great distress. I’d have to scroll to the end of the post just to find out and then come back and read it from the beginning. Can you relate? I see you nodding your head…

So what IS the number one reason WordPress is best? It’s ownership. Yep…as in…I OWN that. It’s mine. You can’t take it from me.

What do I mean by ownership? Let me break it down for you.

When you build your site using WordPress software, you own your site.

That means that you can do anything that you want with it.

You may be thinking…”What do you mean by doing anything that I want with it, Sencery?”

You can do things like…

  • Decide where you want to host your site. If you don’t like that company, you can always pick up your site and move it to another company.
  • Choose your theme and swap it out as many times as you want to.
  • Customize your website to your heart’s content! Colors, fonts, layout, etc.
  • Make your website into whatever you want it to be with the thousands of plugins available – many of them free!
  • Your website can grow with you effortlessly. Maybe you started out with a simple one to three page website. Your goal is for your business and audience to grow, right? If you’re growing, you must change and expand. With WordPress you can add a blog, make it into a membership site, and even have your own store (eCommerce).
  • Easily maintain your website with the click of a button. One of it’s best features is that it tells you whenever there are updates available to your themes or plugins. All you have to do is click, and WordPress does the work for you!

“Can’t I do all that with Wix, Weebly, or SquareSpace?”

     The answer is a resounding “most of it.”

Let’s look at some of the ways WordPress has a leg up on the competition.

  • Hosting – with WordPress, because it is a universal and widely used website building software, you can choose your own hosting company. That is basically where your website will be located so that people can actually see it and access it. With the other Wix, Weebly and SquareSpace each company hosts your site. The upside? They can maintain it for you so that you don’t have to worry about any updates yourself. The downside? If you ever decide you want to move your website to a different place, you can’t. You would have to rebuild the website from scratch. Who wants to do that, right?
  • Themes – There are tens of thousands of themes that you can use with WordPress. Sounds overwhelming, I know. A lot of the draw to Wix, Weebly and SquareSpace is the ease of use for the drag and drop builder. Guess what? WordPress has drag and drop themes too! My favorite above all others is Divi theme by Elegant Themes. It’s incredible. That is a whole other blog post in and of itself. But I digress… (One thing to note here is that with Wix, once you choose a theme, you are not able to change it again.)
  • Customization – This is something that, for me, is invaluable! If you have a logo or certain colors you want to use, and you like specific fonts as well, then you want to be able to USE them on your website. You want everything to flow and be cohesive, right? (We call that branding – so that your audience and customers can recognize your business.) With WordPress you can customize a little bit or customize down to the minutest detail. The other three platforms can only be customized so much. If you don’t have specific colors, fonts, etc. in mind, then design limitations may not bother you. I’m a little bit of a control freak when it comes to my websites. I want it to do what I want, when I want, and how I want. Can anyone relate?
  • Plugins – These are basically add-ons to your WordPress site that can increase the functionality of it. Anything from making your site run faster, making it into a community type site, Search Engine Optimization (so Google can find your site easily), Enhanced Security, eCommerce site, fighting SPAM, adding social share buttons, add special fonts and the list goes on and on. There are thousands to choose from! Now, I know that sounds overwhelming as well, but if you know someone in web design (pick me, pick me!), then you can tell that person what your needs and wants are. From that point, you can get some good suggestions on what plugins might suit your needs.
  • Growth and Adaptability – with a WordPress site, there is no end to the types of ways you can expand it to meet the needs of your growing business. With the other platforms, you can have the added functionality of a membership site option and also an eCommerce site. However, make sure that you check the limitations on these as well. If your needs outgrow their capability, you would have to rebuild the site over again with a more flexible builder. That’s one of the best reasons to start with WordPress and avoid that issue all together.
  • Ownership – this all ties in with the number one reason WordPress is best. You OWN your site. You are not bound by rules of the company that maintains your site for you (Wix, Weebly and SquareSpace are all maintained in house.) You can move it any time you want to any place you want. Just as in life, relationships change over time. Don’t you want the freedom to come and go as you please? With ownership of your site through WordPress, you have exactly that.